Although it’s true that some consumers will only ever buy Original Equipment Manufacturer (OEM) parts, the vast majority favour the convenience and price of brake pads sold by third parties. As a car parts dealer, the chances are you’re looking for brake pad manufacturers to grow your business and increase your margins: but have you considered the benefits of selling custom-branded products?
We’ve put together some of the reasons why you should.
Custom-branded brake pads boost brand awareness
Perhaps one of the most obvious benefits of selling custom-branded brake pads and car parts is to increase your brand awareness. If you’ve already built a name for yourself online as a reliable provider of car parts and accessories, selling your own custom line of products will ensure customers remember you.
For example, if they purchase brake pads online, they will see your packaging and informational material when it arrives at their address, rather than the original manufacturer’s material – this instantly makes your brand more credible and can build trust. In time, as your branded product portfolio grows, you will become a top brand in your niche, outperforming other resellers and distributors based on your branding alone.
They allow you to sell one-of-a-kind products
Another benefit to selling brake pads with custom boxes and instructions is that it allows you to sell one-of-a-kind products. You’re operating in a particularly competitive market – now more than ever, consumers and mechanics are looking to get a good deal on their parts.
By selling custom products, rather than stocking the generic range that other companies offer, you will have a competitive advantage – customers will see your products as higher quality than the unbranded alternatives, and there are some SEO opportunities to consider as you appear on Google Shopping and other eCommerce aggregation sites.
Of course, for this to happen, you need to work hard to convince users why they should buy from you rather than the standard unbranded range – good marketing will work in your favour and could help you command a higher price for your brake pads and other products as your reputation grows.
Custom products help position you as an authority
As we’ve already touched upon, custom branded products allow you to stand out from the crowd and show that you’re a serious player in your field. If customers arrive on your website and see that you sell products with your own branding, they’ll think that you’re an established and reliable brand – an authority in your industry. By working with a partner like Frontech, you can not only supply customers with great brake pads at a great price but be seen as the dominant player in your industry. We’re a proud industry-leading specialist chassis parts supplier and offer high-quality parts and accessories for passenger and commercial vehicles. By working with us and using your own branded boxes, customers will think of you as their preferred supplier, building trust and loyalty, and encouraging repeat purchases over time.
You could resell your custom-branded brake pads
Finally, if you develop an attractive brand that customers trust, you also have the option of reselling your custom-branded brake pads and accessories to other car parts suppliers and eCommerce stores. Indeed, branding is everything – if you can convince consumers and mechanics that your products are good quality, and that you offer good customer service, your products will fly off the shelves, and other retailers will no doubt want to stock them.
If you’re considering starting a reseller brand but don’t have the resources needed to get started, we’re here to help. Reach out to the team at Frontech today and we’ll help you design logos, boxes, and informational material to resell our brake pads, discs, and more.