In the United Kingdom alone, the automotive aftermarket is booming. It ranks fourth in Europe and ninth in the world in size, turning over an annual £21.1 billion.
There are a few things to consider if you’re looking for a way to stand out from the crowd as a car parts dealer. One is branding your own stock to differentiate, and another is to offer customers excellent customer service when they buy their brake pads and other supplies.
Below, we’ve put together some tips on how you can do precisely that…
Find the right manufacturer
You can offer the best customer service in the world, but if the product isn’t right, customers won’t stick around. You must find an auto parts wholesaler that you can depend on who can deliver a first-class product to your customers and be there whenever they have any questions.
At Frontech, for example, we offer more than just products: we offer advice and professional guidance to our clients to ensure they can use our products correctly. We also provide technical support to vendors to ensure they can properly serve their customers’ needs.
Shop around and be sure you have confidence in your manufacturer.
Make customer service easy to find
It’s also important that buyers can find your customer service department easily.
Don’t hide behind emails or automated responses. Personalised support will help you deliver that added touch and have customers return to you repeatedly.
You could consider adding a live-chat feature to your website to fix issues in real-time, and offering a phone line means that customers can ask questions about your brake pads and supplies in a way that suits them.
Being responsive on social media is also essential. 76% of consumers expect a response from a brand within the first 24 hours, so don’t wait around.
Consider video content
Auto parts can be notoriously tricky to work with. As a supplier or reseller, video content can be a great way to improve your customer service.
Rather than explaining how to clean, install, or remove a part, you can film it and direct customers to the appropriate content every time.
A recent study found that 83% of people prefer watching videos over accessing written instructional or informational content.
The added benefit of video content is that you can build your audience on YouTube and become an authority in your area, increasing sales and helping you expand into new markets.
Keep your website up to date
Finally, ensure your car parts website is kept up-to-date with the latest information on the products you’re stocking.
As manufacturers introduce new products and automakers introduce new cars and variants, it’s vital that the information you have on your site is accurate and adequately reflects the vehicle and model it was made for.
The more informative your website content is, the less likely you are to receive customer enquiries. There are also some SEO benefits to writing long-form, quality content.
If you’re looking for a manufacturing partner for your car parts, you can depend on Frontech. Click here to find out more, and don’t hesitate to reach out if you have any questions about working with us.