As consumers increasingly buy brake pads online, car parts dealers and resellers are investing more in their eCommerce stores in an attempt to find new customers and grow their businesses. We’ve already put together tips on starting a car parts eCommerce store, and today, we’re going to share more on what customers look for when buying their brake pads online to ensure your company comes out on top.
Let’s start with the most obvious one: when buying brake pads online, customers want quality. It can be harder to differentiate between models and brands when you don’t have the items in front of you. That’s why it’s important to display customer reviews, share information on your products, and be responsive to questions. Source your brake pads from a reputable manufacturer (like Frontech) and you’ll soon become known as the top website for brake pads in your niche. Sure, pricing and service are important, but if the quality isn’t there in the first place, you’ll never hold onto customers or scale your business.
Manufacturer’s warranty or guarantee
Although customers are far more trusting when buying online than ever before, it’s important that they feel confident when buying brake pads online. Offering a manufacturer’s warranty can give them peace of mind knowing, that if something goes wrong, a replacement or refund will be offered. At Frontech, for instance, we offer a 50000 km (31,000 miles) warranty. This gives both customers and resellers peace of mind. Prominently displaying such warranties and guarantees on your website can be a unique selling point. It will also ease customers’ concerns when buying from a brand that’s unfamiliar to them. It also helps to establish your business as a trustworthy and authoritative player in the online car parts industry.
Instructions and online support
More customers are taking a DIY approach to car maintenance to cut costs. As a reseller or retailer, offering instructions and online support can ensure you’re their first choice. Work with the brake pad manufacturer to produce an installation support manual. These can ship with brake pads, or can be downloaded from your website. You could even launch a YouTube channel to explain how they should be installed and maintained. Offering support like this will ensure customers come back time and time again.
Branded brake pads
Finally, it’s worth considering that some consumers will favour branded products over unbranded, aftermarket alternatives. OEM brake pads are a popular choice as they come straight from the vehicle’s manufacturer, but they’re expensive. As such, consumers typically turn to aftermarket alternatives when buying brake pads – but still place great emphasis on branding. Even if you’re reselling straight from a manufacturer, you could consider custom-branded packaging to ensure your brake pads stand out. After all, you’ve already built a reputation for yourself as a reliable reseller. Customers are more likely to trust a brand they know. Piggyback off of this and stand out in a crowded market.
Frontech is a leading specialist auto parts wholesale manufacturer. With over 19 years of experience and multiple locations worldwide, you can depend on us. Click here to find out more.